GetResponse Tutorial for Newbies #2: About GetResponse Campaigns

“About GetResponse Campaigns” is part 2 of our 6-part GetResponse Tutorial for newbies. Previously, in our GetResponse Tutorial Overview, we noted the topics we will cover in this tutorial to get a newbie from day one up to when they have an automated newsletter (from their blog postings) up and running.

 

To quickly get started, we now just cover some of the bare essentials you will want to know just before you create your first GetResponse campaign …

Getting to Know GetResponse

Just knowing a bit, bit by easy bit, will help us use our GetResponse (GR) with much more ease.  So let’s go.  Since creating a GetResponse Campaign is the first thing we want to do, let’s get going with that ..

What is a Campaign

“A marketing project distinguished within your account, with its own settings, subscribers list, follow-ups, broadcasts, and more.”
Src: GetResponse Glossary (www.getresponse.com/learning-center/glossary/campaign.html)

All that really means is that you set up a “campaign” for specific needs. Say, a campaign for your blog. And then within that one campaign, you have your collection of subscribers, and create your newsletters etc. for those subscribers.

Then if you have another need – say, you have another site, you might want another “campaign” for that site with its own subscriber lists and newsletters, etc.

Campaigns are just a way for you to create different sets of subscribers, based on your needs.

Therefore you can have different campaigns for:

• different websites
• different purposes (e.g. to promote products; to sell your e-book; to provide tutorials, etc.

Note: “campaign” is sometimes called a “list” (as with Aweber).

For further information, you can watch the GetResponse’s video below. You can do that later on if you wish. For now, I will move on to the next bit of needed information ….

What is a Campaign Video

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About GetResponse Campaigns

Some useful facts to know about GetResponse campaigns just before we get into creating our first campaign:

• with a GetResponse account, you can create up to 500 campaigns
• GR automatically creates a campaign for you when you open an account
• this campaign will be named according to the first part of your sign-up email address (the part before the @)
• when there is only 1 campaign in your account, that will be the “default” account
• a default campaign cannot be deleted
• however If you have more than one campaign, you can specify your default campaign
• you can delete any non-default campaign
  (Warning: you cannot use the same campaign name again even though you have deleted the campaign.)

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About GetResponse Campaign Names

• they must be unique (“cannot exist in any account in the GetResponse system”
  SideNote: Seems very limiting.  If another GR account holder has already used a certain campaign name, no one else can use it.  It would be so much better if campaign names were unique within each account and not across the whole of GR’s customer database)
  Further limitation: even after you deleted a campaign name, you cannot reuse it again!
• Can be changed/edited (as long as it is not the default campaign)
• 3-64 char (a-z, numbers, underscore _)
• can be seen by your subscribers on your:
  • Confirmation Page
  • Unsubscribe Page
  • Unsubscribe Success Page
  • Newsletter Directory

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Next (part 3): Create a GetResponse Campaign

Now that we have those few salient facts about GetResponse campaigns under our belt, we can start our GetResponse tutorial #3 on how to create our first GetResponse campaign.

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